Alina Aliluykina

Alina Aliluykina Cover

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Institute: What made you take the career path as an actress?

Alina: My passion towards human feelings, artistic nature and love for cinema.

Institute: How did you make the transition from model into actress?

Alina: Modeling was never the final stop. It is fun but it was never enough. I want to tell the story and I want the picture move.

Alina Aliluykina

Institute: Tell us about your journey into the acting.

Alina: I always loved acting, naturally. As a kid, my favorite game was create to different characters in different worlds and play them. I would change my voice and the way I walked and dressed for each character. Then I became older and found myself on theatre stage in school. I performed all my childhood and teenage years.  When I came to America, I went to acting school and I discovered a lot of magical things about life. First of all, I have learned so much about my authentic self and the power of the truth, not only on stage or in front of a camera, but in real life as well. And how beautiful honest human feelings are and how powerful love and compassion is.  Institute: We were excited to hear about ’The Bad Batch’ can you tell us a bit about that? -It is a very exciting film!  I can not tell you a lot but it is a love story. Crazy cannibal love story 🙂 The film will be released early next year.

Institute: What drew you to the part? How was it working alongside Keanu Reeves?

Alina: The story is fantastic. Keanu Reeves is fantastic actor and person as well.

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Institute: What are some of the greatest fears you think actors face?

Alina: I think the fear of not succeeding in what you do. It is a fear which most of human beings experience. I was thinking about it a lot and I think that to find what you love to do the most and do it – it is already a success. Rejections are not failures, it is just a process and as long as you keep doing what you love, master your craft, it will bring you satisfaction and joy. That means you are on the right path.

Institute: What are some of the greatest fears you think models face?

Alina: The modeling industry is whole another story. It is mostly about looks and  physics, so I think girls are insecure about that the most. The cool side of it is that you work out hard and eat healthy and it pays off.

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Institute: How do you keep yourself occupied in-between projects?

Alina: For me work is a necessity, so I never stop. It is like food for my inner world, soul if you like. I always create, write, play music, compose songs, talking to artists, collaborating, and thinking about ideas. It is non stop action and it makes me happy.

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Institute: How hard do you push yourself?

Alina: Pretty hard, and I learn every day new things about myself, life, people, and the craft. And the zone of creativity with new knowledge becomes bigger and more opportunities appear and more work, so I push myself harder as well to not miss out. But it is also important to learn how to make choices.

Institute: Do you have an all time favorite model?

Alina: I Love Natalia Vodianova. She is a great model and a great human being with a kind heart.

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Institute: What are you currently working on?

Alina: I am packing for San Francisco right now. I am recording my first album over   there. I am also shooting a couple of film projects as well this coming winter.

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Institute: Could you single out a person who has had a profound impact on you in the last 5 years?

Alina: Myself. I am not being selfish. It is just that every single change in my life and brave decision, I have made myself. I went against everyone including my parents, who said you will never make it, you live in the fantasy world and you should comeback to reality and live a “normal life”. I want to tell everyone who faces the same situation, especially kids from foreign countries like myself where society convinces you that dreams are not real, DREAMS are real! Whoever you want to become – you can become! Just make sure to dream big, work hard and never give up on that! And be a good person, what goes around comes around yeah?

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Fajer Fadhel

Fajer is an International makeup artist in the Middle East. She is recognized for her creative artistry skills in the makeup industry for several years.
Fajer discovered her passion for makeup artistry since she was 18 years old. She has spent most of her childhood going back and forth to Spain from where she continued to develop her skills as an artist in which studying art and understanding color theory became the backbone of her Make-Up career today.

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Institute: Can you tell us the inspiration behind your latest beauty editorial for Institutemag.com

Fajer: The punk subculture is based on different ideologies such as the individual’s freedom, fashion, and forms of expression.  I have always been inspired by the punks as I myself a huge fan of their style and fashion. The glam rock which was developed in the United Kingdom in the early 1970’s was my main inspiration because it was performed by musicians who wore outrageous costumes, makeup, and hairstyles such as David Bowie and Sweet and i wanted to use such strong elements in my story.

Institute: What is your creative process?

Fajer: I believe creativity comes from the inside. It’s not about only creating a great content, but meaningful content based on a research in a creative way that reflects my aesthetics and who I am as an artist.

Institute: You spent a lot of your childhood in Spain. Do you still find inspiration there?

Fajer: Of course!  Spain is a very lovely place, full of life, you see artists and art everywhere, on the streets or on walls, you see dancers, shows, kids playing around etc. And all these great memories are represented in my works. The use of different colors, textures, pigments and bold ideas all refer to my playful childhood.

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Institute: You discovered your passion for makeup at 18. How did that happen?

Faker: It happened naturally as I was an artist myself. But My parents wanted me to study English and persue another carrer. However, I decided to live a creative life and get paid for something I really love. That’s where I joined different makeup courses and read a lot of makeup books and still learning to be a better makeup artist.

Institute: What can we expect to see from you in 2017?

Fajer: There are a lot of projects and plans I have this year. But 2017 will be all about developing myself and my career.

Institute: What advice do you have for up and coming Makeup artists?

Fajer: Believe in yourself, be inspired but don’t copy and most importantly have your own voice. There are a lot of great artists out there and to be one of them, you have to be creative, creative and creative. Don’t be afraid to think outside the box and express your self and find your own journey as an artist.

Institute: Is there anyone you would like to collaborate with?

Fajer: Indeed there are a lot of great Makeup artists that I would really love to collaborate/work with such as the legendary Pat Mcgrath, Alex box, and Lan Nguyen.

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Institute: Last album you bought?

Fajer: I haven’t bought albums from a very long time. But the last “book” I bought was Lan Nguyen’s

Institute: Where do you find inspiration?

Fajer: Besides nature and artwork, I find inspirations from basically everything i believe beautiful. Sometimes I get inspired by different objects, topics, people, cultures, buildings, or different elements from nature and I try to incorporate that and make it fit my aesthetic and style.

Institute: How do you get unstuck creativity?

Fajer: To get unstuck creatively you have to have the confidence and believe in yourself and your skills. I’m never afraid to challenge myself. And i love to experiment new things and do the work that scared me the most. Don’t be afraid to being different.

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Institute Magazine: You are an ambassador for the airbrush brand 
Elementwo Pro. How did that come about?

Fajer: Although I got approached many times from different companies, however I only talk about a brands that I truly love. And by being creative, passionate, determined, and believing in myself I believe was the reason behind elementwo Pro to have me as their Ambassador.

Institute: Proudest moment of your career to date?

Fajer: I am proud of almost everything I did starting from day one till now. Everything I did and every chance I got makes me want to become a better and a stronger  artist.

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Jo Cope

Jo Cope is a conceptual fashion designer working at the intersection of fine art, fashion and craft. Since 2006 she has worked on a diverse range of commissions and exhibits which push the formal boundaries of fashion questioning its evolving role within art.

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Institute: Can you tell us the inspiration behind your Masters project The Language of Feet in The Walk Of life?

Jo: The inspiration is life, things personally experienced or observed.
The idea is that shoes can be autonomous objects that can visually communicate something other than the literal. Each conceptual shoe represents experiences that relate to the concept of ‘Self’. The relationship we have throughout life with our internal and external being and how relationships with others can impact, collide and overlap with our own state and perception of self.

The research included the body language where I focused on reading the feet in social situations. The feet are an interesting part of the body because we are often very unaware of their subtle but powerful projection. In the situation of desire the feet point directly towards the object of interest, in the opposite situation the body may continue to point politely forwards but at least one of the feet will be pointing towards the exit. I am materialising the negative or unseen spaces in situations that relate to human cognition, foot and shoe.

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Institute: What is your creative process?

Jo: Although I sometimes need to teach conventional methods of concept building to students as a fashion lecturer, for myself the ideas always just come very naturally and not from image collation or sketchbook building but as a more holistic approach. Sometimes an image starts to appear in my mind and then I unravel its origins and the concept often develops as a backwards analysis of the deeper psychology that underpins it.

In the making process I often start by planning things in the most accessible materials such as cardboard to get very rough outline templates of scale. Then a material is considered that is going to create an object that is closer to the form as a three dimensional object and that can relate to experimenting with the aspect of the body I am working around or in relation to, so possibly clay or plaster. I am working with wood a lot lately as a base final material. The processes are often developed using many combinations of layered hand techniques and skills. New technology also plays an important role in aspects of the work such as laser body scanners to create a connection to my own anatomy, when making there is always a backwards and forwards relationship between the object and body.

I might do some strange walks over different size planks of wood to work out a rhythm or distance of step or measure the space between people’s feet in a situation. On my walks home to my London attic I used to focus on embodying my own walking pattern rather than being disconnected or taking it for granted. In focusing on the walk I found this could create a mesmerising state, where mind and body came together this contributed to the piece: ‘Walking in Circles’.

Jo Cope artwork

Institute: You are currently based in London. Do you find fashion inspiration in the city?

Jo: I’ve just spent 15months in London and visit regularly but my base and studio is in the Midlands, I have a large creative space which is necessary for the type of work I create and would be very expensive in London in current times.
From a young teen (late 80’s early 90’s) I was going to London’s underground fashion scene, places like Portabello market, Electric Ballroom Camden and Hyper Hyper High Street Kensington. It was exciting to find unique articles of clothing that allowed my own visual identity to grow; back in my home town people often looked at me like I had ten heads, but it didn’t bother me in the slightest, I think I enjoyed the attention that clothing could bring. Observations of people in the city inspire and also contemporary and conceptual art is the biggest soul food when in London.

Institute: You studied at London College of Fashion. How was that for you?

Jo: Yes, it was a great experience; I went with the objective of learning new craft skills to give me more freedom in my making process. The chance to be taught by technicians with so many years of experience and masters of their crafts was a joy. Fashion Artefacts is a ground breaking course that started 10 years ago, the same time as I started exploring the conceptualisation of fashion and accessories following my BA. The Masters course produces a broad range of outcomes where free thinking is encouraged; fashion can become and cross over into many other genres and is often closer to art. It’s provocative and forward thinking nature contributes to the fashion world as aesthetic inspiration but also it aids the evolution of our relationship with clothing and creates suggestions of the future.

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Institute: What can we expect to see from you in 2017?

Jo: I will be touring the new work and working with Curators such as Liza Snook of the Virtual Shoe Museum to exhibit in places including Budapest and Detroit. I am also working on new pieces, as the most current work is not a conclusive body, but an ongoing project and floor installation that I am continuing to explore and expand.
You will see more extreme shoes in form and metaphor as well as later in the year some new experimental work around the wider body.

Institute: What advice do you have for up and coming artists/designers?

Jo: There is no template, make your own rules and own path. Don’t expect work to fall in your lap, work for it, contact people you would like to work with, expect rejection and stay committed if that’s what you want. A stable income stream to help support the creative practice 1 or 2 days a week is often a good idea.

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Institute: Is there anyone you would like to collaborate with?

Jo: I’ve been opening the lines of communication on collaboration very recently. I would like to go back to explore the role of my work in relation to performance to bring something new to that dialogue, going full circle on the area I first started to experiment with. I have many wonderful contemporaries that could make interesting cross disciplinary collaborations.

Institute: Last album you bought?

Jo: 808 State-Ex:el was the album of the day in the studio, one of the albums I used to listen to on long late night car journeys with my husband a few decades ago; movement darkness and sound can be an amazing combination, the electronic sound is abstract and gives a great open dimension of energy when working.

Pink Floyd-Dark Side of the Moon 180g Vinyl LP was the last album I physically bought, mainly because the vinyl collection is being built back up. The quality of sound is like no other and I mostly listen to music in that format at home now.

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Institute: Where do you find inspiration?

Jo: Within myself and from everything in the world around me, I find my brain to be a great computer it analyses and absorbs everything I experience and then spits out results.
Things that are created might have a current central thought stream from a more recent experience but there are many layer some very subtle.
Art is also a general inspiration in my life and I develop concepts further by reading factual books for example; about the body, the brain, being human.

Institute: How do you get unstuck creatively?

Jo: Creating is the easy bit, I’ve always got more ideas than there is time to materialise, the hard bit is navigating time and finding the right opportunities. Like most artist it is so easy to become a hermit, spending all of the time absorbed in making, researching and thinking, getting opportunities worthy of the time invested takes a lot of time and energy but is as important and I have to keep reminding myself that.

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Institute: Proudest moment of your career to date?

Jo: Different moments mean different things; at the beginning of my career I was proud to have installations of my work in two central London locations at the same time: The windows of Topshops flagship store Oxford Street and the windows of B Store concept boutique London; when it was on Savile Row.

Also the first time my work was exhibited in a gallery as a larger installation I felt very happy that although I had no formal art training I had managed to make the transition to where I knew the work truly belonged. In terms of the most recent work I am very proud of how exquisite the final Artefacts are and in the true sense of an artefact they are made to such a high craft level that they will have longevity and I am looking forward to sharing them with the world.

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Pixi Beauty

What is the story behind Pixi?

Petra: 
I started out as a makeup artist, and could never find the products that I wanted to use on shoots, so I started to blend them myself! They had to be gorgeous, stay-put shades, but ALSO quick & easy to apply and good for the skin. I soon found that there was a huge demand for this, so I started Pixi in 1999 with our flagship London store (which is still going strong!). We have been creating effective, fuss-free products for on-the-go women ever since!

When did your love of skin care begin?

Petra: Very young! My mother is incredibly low-maintenance about beauty, so my sisters and I grew up missing that “girly” part of our lives…and we all ended up in the beauty business! My sister Sofia became an esthetician and got me really interested in all the different ingredients & extracts that can help your skin. I think it’s very important to infuse everything that goes onto your face with skin-loving ingredients!

How do you source your ingredients?

Petra: I come up with an idea for a product and brainstorm with my creative team – we then work with a chemist to find the perfect formula and beneficial ingredients that will be great for that specific product!
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What has been your proudest moment since starting Pixi?


Petra: It has to be when we launched in Target – it really allowed us to reach all of America, giving women across the country access to the Pixi philosophy & products!


What is your daily face routine?


Petra: After I wake up, I splash my face with cold water to increase circulation. I then wash with Glow Mud Cleanser, leaving it on as a 5 minute mini-mask if my skin needs a little pick-me-up. Then I will use Glow Tonic, and apply a few drops of Rose Oil Blend all over the face. I smooth on a bit of H2O Skindrink or Glowtion Day Dew (depending on if I am going for a more satin look, or a dewy look), and then do a few spritzes of Hydrating Milky Mist. That’s it – ready for makeup!

Describe your travel essentials?


Petra: I love to have something quick to refresh on long plane trips – Makeup Melting Cleansing Cloths are perfect for this. Glow Mud Mask is great for travel, since it’s very invigorating & refreshing – I like to use it at the hotel at night for a little pampering. Then definitely some mini sizes of my favourite makeup products: Flawless Beauty Primer, Flawless Vitamin Veil, and Endless Silky Eye Pen – they are all easy to throw into a handbag for on-the-go application!

What is your favourite beauty treatment from the range?

Petra: 
Nourishing Sleep Mask is my current favourite – smooth onto face after toning & applying serum at night, and it seals it all in instantly. When you wake up, skin is smooth, hydrated and protected!

What is your favourite beauty tip?

Petra: Definitely a touch of colour on lips & cheeks – even if the rest of your face is bare, a little colour freshens up everything and makes you look enlivened instantly! Try a shade that looks very vibrant in the pan/tube (bright raspberry or fuchsia) and buff it into skin for a translucent veil effect.

Apart from Pixi what are your other beauty staples?

Weleda Skin Food
Shu Uemura Eyelash Curler
Kerastase Serum Oleo-Relax

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How much do you think your diet has an impact on your skin?


Petra: Quite a lot! I try to eat a lot of salmon, leafy greens, and vitamins in general – I always have a bit more “glow” when I eat well.
Of course, I try to drink tons of water as well – I find that it helps with skin plumpness and clarity, plus it gives me more overall energy.
What foods do you avoid?

Petra: I stay away from any fast food and anything too sugary.


Who do you think has gorgeous skin?

Petra: I think anyone who is comfortable in their own skin is beautiful! Confidence adds a glow that no skincare or makeup product can…although a bit of glycolic acid never hurt!


What do you do when you are having a ‘bad’ skin day?

Petra: I love to use Rose Oil Blend and Illuminating Tint & Conceal when my skin is feeling or looking “off” – this duo brightens up any dullness, gives a naturally luminous effect, and hides any imperfections.

What is the best thing we can do for our skin? 
Try to stay out of the sun, keep it hydrated, and pay attention to it in general – if you monitor your skin and give it what it needs, you will reap the rewards! Some gentle exfoliation – like with glycolic acid – is also key!


Do you have a daily exercise routine?

Petra: I do pilates whenever I can fit it in, but I also try to just stay active in general. I always try to take a walk on the beach, around the garden or play with my 19 month old twins – they keep me moving!


What is your instant ‘pick me up’?

Petra: Nothing beats a quick spritz of Glow Mist – I have one with me at all times. Shake it up, and mist a few times all over face for a burst of hydration. It smells amazing & is super awakening!



If I only had 10 minutes to get ready, which steps would you say I should never leave the house without doing?

Here is my quick out-the-door routine:
Moisturize (H2O Skindrink)
Prime (Flawless Beauty Primer)
Apply tinted moisturizer and concealer (Illuminating Tint & Conceal)
Curl lashes
Apply mascara (Lash Booster)
Dab on blush (Sheer Cheek Gel)
Swipe on a tinted lip balm (Shea Butter Lip Balm)
DONE!

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Alina Aliluykina

Alina Aliluykina Cover

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Institute: What made you take the career path as an actress?

Alina: My passion towards human feelings, artistic nature and love for cinema.

Institute: How did you make the transition from model into actress?

Alina: Modeling was never the final stop. It is fun but it was never enough. I want to tell the story and I want the picture move.

Alina Aliluykina

Institute: Tell us about your journey into the acting.

Alina: I always loved acting, naturally. As a kid, my favorite game was create to different characters in different worlds and play them. I would change my voice and the way I walked and dressed for each character. Then I became older and found myself on theatre stage in school. I performed all my childhood and teenage years.  When I came to America, I went to acting school and I discovered a lot of magical things about life. First of all, I have learned so much about my authentic self and the power of the truth, not only on stage or in front of a camera, but in real life as well. And how beautiful honest human feelings are and how powerful love and compassion is.  Institute: We were excited to hear about ’The Bad Batch’ can you tell us a bit about that? -It is a very exciting film!  I can not tell you a lot but it is a love story. Crazy cannibal love story :) The film will be released early next year.

Institute: What drew you to the part? How was it working alongside Keanu Reeves?

Alina: The story is fantastic. Keanu Reeves is fantastic actor and person as well.

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Institute: What are some of the greatest fears you think actors face?

Alina: I think the fear of not succeeding in what you do. It is a fear which most of human beings experience. I was thinking about it a lot and I think that to find what you love to do the most and do it – it is already a success. Rejections are not failures, it is just a process and as long as you keep doing what you love, master your craft, it will bring you satisfaction and joy. That means you are on the right path.

Institute: What are some of the greatest fears you think models face?

Alina: The modeling industry is whole another story. It is mostly about looks and  physics, so I think girls are insecure about that the most. The cool side of it is that you work out hard and eat healthy and it pays off.

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Institute: How do you keep yourself occupied in-between projects?

Alina: For me work is a necessity, so I never stop. It is like food for my inner world, soul if you like. I always create, write, play music, compose songs, talking to artists, collaborating, and thinking about ideas. It is non stop action and it makes me happy.

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Institute: How hard do you push yourself?

Alina: Pretty hard, and I learn every day new things about myself, life, people, and the craft. And the zone of creativity with new knowledge becomes bigger and more opportunities appear and more work, so I push myself harder as well to not miss out. But it is also important to learn how to make choices.

Institute: Do you have an all time favorite model?

Alina: I Love Natalia Vodianova. She is a great model and a great human being with a kind heart.

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Institute: What are you currently working on?

Alina: I am packing for San Francisco right now. I am recording my first album over   there. I am also shooting a couple of film projects as well this coming winter.

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Institute: Could you single out a person who has had a profound impact on you in the last 5 years?

Alina: Myself. I am not being selfish. It is just that every single change in my life and brave decision, I have made myself. I went against everyone including my parents, who said you will never make it, you live in the fantasy world and you should comeback to reality and live a “normal life”. I want to tell everyone who faces the same situation, especially kids from foreign countries like myself where society convinces you that dreams are not real, DREAMS are real! Whoever you want to become – you can become! Just make sure to dream big, work hard and never give up on that! And be a good person, what goes around comes around yeah?

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Maxime Thibodeau

Maxime Thibodeau Cover

Institute: Favorite city?

Maxime: Las Vegas

Institute: Favorite hotel?

Maxime: Bellagio Las Vegas

Institute: Favorite restaurant?

Maxime: sushi restaurant

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Institute: signature scent?

Maxime: Lacoste

Institute: Style icon?

Maxime: David LaChapelle

Institute: Home is?

Maxime: Canada / Montreal

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Institute: I love –

Maxime: I Love to illustrate my imagination into a photograph and beautify it with contrasted light. Same if I considered beauty to be found first and foremost in differences, not in perfection.

Institute: I hate –

Maxime: I Hate negative personalities, everyday I try to be around positive and keep going to make my dream real.

Institute: latest purchase –

Maxime: My Latest purchase Is A leather Rucksack handbagyt. The best accessory to take with you on a daily basis, especially since it will match perfectly with just about anything.

Institute: currently listening to –

Maxime: I ‘m currently listening, for the first time of my life, a Tv show,  Breaking Bad. It’s about a teacher, name Walter, dumbstruck when he learns he has terminal cancer. Realising that his illness probably will ruin his family financially, Walter makes a desperate bid to earn as much money as he can in the time he has left by turning an old RV into a meth lab on wheels.

Institute: You can never have too many –

Maxime: Black clothes. I Think all of my wardrobe doesn’t have any color. Everything started when I realised when I could see my own reflection in the accessory, props or same on the floor where I was shooting. So now I can never have too many dark clothing

Institute: Favorite website –

Maxime: Amazon Only Because I Prefer shop online.

Institute: Where do you think trends are created?

Maxime: I expect every one should create their own trends with out following every advert they saw.

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Institute: Highlight of your career to date?

Maxime: Work for Loreal Canada It’s for me the best Highlight of my Career in 2015.

Institute: Top Five Fashion Essentials –

1 – leather multi-tasker bag. This little accessory holds all your essentials like cards, money, passport and glasses.

2- The classic Black pants are crucial because they can be dressed up and they can be dressed down. This neutral color goes with anything and camouflages minor mishaps (nobody will ever notice where that wayward drop of wine fell)

Maxime Thibodeau

3- An original cellphone case.

4- The Converse Chuck Taylor, All Star Leather sneaker adds a rich, textured leather upper onto the world’s most iconic high…

5- A classic French Terry Cardigan in black.

To see more of Maxime’s work – Please Visit:

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